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News & Opinion


Outdoor Impact Summit 2026
Set against the rainy, dramatic backdrop of Riva del Garda, the EOG’s Outdoor Impact Summit 2026 issued a clear rallying cry: "No Excuses."
Dr Kate Baker
4 min read


Don’t think for shoppers – listen to them!
Our Co-founder Kristina Bull cautions thinking for shoppers and unpacks new ground-breaking new research conducted with the Back to Baselines programme.
Kristina Bull
3 min read
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