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News & Opinion


Don’t think for shoppers – listen to them!
Our Co-founder Kristina Bull cautions thinking for shoppers and unpacks new ground-breaking new research conducted with the Back to Baselines programme.
Kristina Bull
3 min read


WEFT wins a Retail System Award
More great news for the team at WEFT working in partnership with Datitude & QSA Partners - together winning a Retail Systems 2025 Award for sustainability in retail.
Gerrard Fisher
1 min read
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